Email is the most common tool used to promote webinars, teleseminars and live events. It’s particularly effective with virtual training because it easily allows an event promoter to stay in touch with prospects and continue marketing the event right up until the last minute. This is important because most registrations for webinars and teleseminars occur in the final 48 hours before the event.
However, relying only on email marketing can be detrimental. Here are 7 reasons to use more than email ...Continue Reading →