7 Reasons to Use Multiple Marketing Channels to Promote Webinars, Teleseminars and Seminars

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Email is the most common tool used to promote webinars, teleseminars and live events. It’s particularly effective with virtual training because it easily allows an event promoter to stay in touch with prospects and continue marketing the event right up until the last minute. This is important because most registrations for webinars and teleseminars occur in the final 48 hours before the event.

However, relying only on email marketing can be detrimental. Here are 7 reasons to use more than email ...

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Keep the Faith when Monitoring the Seminar Registration Curve

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Promoting seminars can be a real nail-biter. The closer your seminar gets, the more tension mounts — will you get enough people in the room to cover your costs? To avoid looking like a fool? To product adequate sales from the stage to produce the revenue you’re counting on.

Experienced seminar promoters know that normal registration curves show an upswing in the final days or hours before an event. The closer you get, the more registrations will come in. With virtual ...

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10 Tips for Promoting Your First Local Seminar

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You’re ready to start marketing your own seminars. But you have no mailing list, no promotional materials, and no teaching materials. Where do you start?

Here are 10 ideas for publicizing your first local seminar.

Put up a web site describing your seminar. Having a web presence allows you to send anyone you meet to your site to learn more about your event. A web site can also accept registrations for you. This may prove helpful as you will be exceptionally busy ...

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Competitor … or Coopetition?

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A key way to fill seminars is to use affiliate marketing. This technique is especially valuable if you are new to the seminar business and do not have a large opt-in mailing list.

Here’s how it works: You find professionals and companies who already have relationships with your ideal prospects. They agree to promote your seminar to their subscribers in exchange for a commission on every seminar registration generated from their efforts.

Your competitors make ideal affiliates for your seminars, because they ...

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Identifying Your Seminar’s Niche by Studying Competitors

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One of the top challenges faced by consultants, trainers, and speakers who promote their own seminars and workshops is getting their events to stand out from the sea of competition. One way to do so is to carve out a unique niche for your event.

The process of identifying a niche starts with studying your competitors. As you find your competitors, take note of what positions they are claiming within the seminar industry:

How are competing seminars similar to yours?
How are ...

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Use Competitors to Understand Prospective Seminar Attendees

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To successfully promote a seminar, you must understand your prospective attendees — how they think, what they want, what they are struggling with and what they want from you.

Studying your competitors — specifically, how they promote their events — can give you greater insight into your target audience.

Study the marketing materials put out by your competitors to see what they’re saying when talking to your prospective seminar attendees. Take note of the benefits that your competitors stress when promoting their ...

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