7 Places to Find Affiliates for Seminars, Teleseminars and Webinars

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Affiliate marketing is an excellent and proven way to fill events, particularly if your list is not big enough or responsive enough to fill your seminars, teleseminars and webinars.

Affiliates are individuals or companies who promote your seminar in exchange for a commission for every registration they generate. For best results, look for affiliates who already market to your target audience.

Marketing your event through affiliates allows you to leverage the relationships that they have already built ...

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Recognize Your Most Valuable Customers

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Customers who have attended one or more of your past seminars are extremely valuable to your business. Most seminar promoters recognize that marketing to this audience is much easier than marketing to prospects; because they’ve already experienced one of your events, persuading them to sign up for another is generally easier.

However, they can also serve another purpose that’s often overlooked: that of evangelist and ...

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What I Learned During EzineArticle.com’s HAHD Challenge

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When my friend and colleague George Huang suggested that we do Ezinearticles.com’s “Hundred Articles in a Hundred Days” challenge together, I was a little hesitant. It sounded like a big commitment. But I concluded that the time would be well-spent, as I’d generate valuable content to use in my article marketing efforts.

This is the last article I wrote (technically, article #101 to meet my personal ...

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3 Leaks to Plug in Your Seminar Lead-Generation Process

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Many seminar promoters assume that big, bold action and massive change is required to put more butts in seminar seats. In fact, increasing seminar registrations is often accomplished with surprisingly small changes. If you make dozens of small changes, their cumulative impact can be powerful and dramatic.

How you capture and follow up with prospective seminar attendees is one area in which tiny changes ...

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Testing the Seminar Waters

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Marketing and producing your own seminars can be time-consuming, costly and risky. Wouldn’t it be nice to have a crystal ball to predict whether prospects are interested in your seminar before you start marketing and producing your own seminar? Use these tips to gauge prospects’ interest in your event:

  • Surveying your list. Ask your subscribers if they would be interested in attending such an event, how much they would pay, and what days of the week or ...
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Post-Seminar Marketing Strategies to Boost Event Revenue

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You’ve reached the end of your seminar. Participants were delighted with the content, and several decided to invest in the yearlong coaching program you offered. Now it’s time to go home and follow up with the attendees who will be continuing to study with you.

If you’re like many seminar promoters, this is where your post-seminar follow-up splits. Attendees who made a purchase – whether ...

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Leveraging Summer for Better Seminar Marketing

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When summer arrives, you may be tempted to slow down on your seminar marketing efforts. After all, it’s not unusual for response rates to drop a bit in summer as prospects take vacations or, in later summer, get busy preparing their kids to go back to school. And let’s face it, it’s nice to take a breather.

But taking your foot off the accelerator doesn’t mean your marketing efforts should come to a screeching halt. There’s plenty to do during the ...

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7 Ways to Use Chambers of Commerce to Promote Your Seminars

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Chambers of commerce are ideal resources to help you promote seminars locally, particularly when marketing an event targeted to small-business owners.

These membership organizations serve as a voice for local businesses. Business owners are typically required to pay membership dues to belong to the organization – a decision that serves to qualify your prospects as active and interested in business issues.

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Tips for Creating Effective Seminar Registration Forms

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If you keep a swipe file of seminar promotional materials, you’ll soon see that registration forms typically don’t get the respect they deserve.  They’ll usually crammed into a fraction of a page at the back of a brochure. Online, they often coldly ask for the registration’s name, address and credit card information, nothing else.

In fact, the response form is a critical piece of your promotional package – so important that many top copywriters will start writing ...

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Follow Your Bliss for the Ultimate Seminar Success

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When trying to identify a winning topic, most marketers and product-development experts will tell you to find a hungry crowd, discover what that crowd wants … and then deliver it. Following this school of thought, you could pick any audience, find out what those folks want, then deliver a seminar, teleseminar or webinar to provide the information they are seeking.

But this approach ...

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