5 Angles to Use in Your Seminar Promotions

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Successful seminar marketing requires contacting your list multiple times about your event. The question is … what should you say?

Some event promoters simply send the same message time after time. They figure that if only a small percentage of a list opens any single message, there’s a good chance that the message wasn’t seen by most of the list the first time it was sent.

A better approach is to change the angle you use in your message. Here are some ...

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Increase Seminar Registrations with Deadlines

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Experienced seminar promoters know that the number of registrations that come in each day generally increases as the seminar draws closer. While you might receive only one registration per day four weeks before your seminar, you could see 20 registrations per day the last week before your event.

The reason for this trend, by and large, is prospects’ procrastination. Like you, your prospective seminar attendees are busy. They might be interested in attending your event, but if there is no compelling reason to sign up in the moment, they will put your ...

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How to Handle

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Prospects often dismiss upcoming events with “I already know that” or “I don’t need to know that” … when the truth is that they desperately need the training and simply haven’t realized it yet. Seeking input from prospective seminar attendees can provide valuable insight into how they view their challenges, as well as their need – or lack thereof – for your training.

When you ...

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Address Unspoken Questions to Secure More Seminar Registrations

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For every person who signs up for a seminar, it seems like there are at least a few more who are undecided about attending.

Some are uncertain because they have financial concerns and aren’t sure they’ll receive enough value for their investment. Convincing these prospects to register takes highly persuasive copy and lots of follow-up.

But other prospects are easier to reassure. Emotionally, they are sold on participating. But the logical part of their brain needs to be set ...

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5 Tips to Strengthen Your Close

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One of the most common mistakes seminars promoters make when creating their marketing materials is ending their sales copy on a whimper. Like the salesperson who delivers a presentation and then doesn’t ask for the sale, these promotional materials present details about the course, add a note about the cost and a registration button at the end … and that’s it. If readers don’t like the price, they toss your promotions aside and you don’t hear from them again.

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7 Ways to Make Your Seminars Stand Out

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Competition for your prospects’ attention is fierce. Not only are other providers offering events similar to yours, potential attendees also are being tempted by webinars, teleseminars, books, audio programs and other forms of information. To win attention – and registrations – you need to make your event stand out from the crowd.

Here are 7 ways you can make your event shine:

1. Highlight ...

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3 Ways to Identify the Problems Your Seminar Solves

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An often-shared piece of marketing advice is that prospects seek pleasure instead of or to avoid pain. Applied to seminar promotion, this means that prospects will be attracted by the benefits your event offers, more so if you can show them how attending your training will help to them move away from the pain of their problems.

In most cases, it is easy to figure out what problem your seminar solves. For example, teaching someone the proper way to ...

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7 Ways to Justify High Ticket Prices

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One of the biggest questions facing new seminar leaders is “How much should I charge?” In most cases, the safest strategy is to set tuition for your seminars and workshops at about the same price as your competitors charge. However, you can successfully charge a higher registration fee … if you can convince prospects that what you are delivering is worth the extra investment.

Ways to justify a high seminar ticket prices include:

 

  1. Use case studies to demonstrate ...
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Employing Scarcity to Fill Events

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Want to prod more people into registering for your seminars and virtual events? One of the best strategies you can use is the principle of scarcity.

Scarcity suggests that things become more valuable and desirable when they are less available. We don’t want to miss out on having something, so the more scarce the resource is, the more we want it.

To employ scarcity when promoting events:

  • Limit the quantity.
  • Impose a deadline.
  • For best results, do both.

The nice ...

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Finding the Words for Effective Event Copywriting

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Copywriting is known as “salesmanship in print.” The words you use to promote your seminars and other events serve as your 24/7 sales person, whether they’re used to craft a web page, email, blog post, press release, or even a video script.

The better you’re able to match the words you use to the conversation already going on in your prospects’ minds, the more it resonates with them. Your seminar prospects will feel like you really understand them and what challenges ...

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