5 Tips to Overcoming Self-Doubt When Marketing

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Many seminar leaders who promote their own events struggle with self-doubt. A lack of confidence can sabotage your results, preventing you from trumpeting the benefits of your training in your marketing copy, downplaying your credentials, or even pulling the trigger on a marketing campaign. Instead, you second-guess your decisions and get paralyzed with fear.

Here are 5 tips for getting past the fear of Continue Reading →

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3 Tips for Helping Seminar Prospects Recognize Their Need for Your Seminar

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Your seminar may be the perfect solution for your prospects. But until they recognize their need for your training – and identify their need as a top priority – you won’t see the seminar registrations and revenue you want.

Your marketing copy plays a powerful role in helping seminar prospects become aware of their needs, as well as identify your seminar as the ideal vehicle for helping them overcome challenges and achieve their goals. Here are ...

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10 Tips for Mastermind Success

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Mastermind groups have long been used by successful people to access support, feedback, ideas and accountability to achieve their goals. As a seminar lleader, the right mastermind group can help you find new and improved ways to fill your event seats, get emotional support when marketing campaigns don’t work quite the way you want, and even get feedback on what isn’t working within your marketing system.

Napoleon Hill, in his class “Think and Grow Rich,” introduced the idea of a mastermind ...

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8 Places to Find Free Speaking Gigs

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A time-proven way to sell seminar seats is to get in front of your audience via speaking engagements. Paid speaking engagements are ideal, of course. But many speakers find it difficult to land these elusive deals.

Free speaking engagements – where you pay your own way to the event and speak for free in exchange for the opportunity to pitch your products and services – are the obvious solution. Free speaking engagements include:

  • Multi-speaker events like Author101, where you share the stage ...
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Seminar Budgeting Tips: How Much to Invest in Seminar Marketing

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“How much should I budget for seminar promotion?” is a question I hear often – and one I heard just this week, in fact, from a marketing colleague tasked with launching a new nationwide seminar.

The statistic I’ve heard is that, for an established program, you should budget 50 percent of your projected revenue on promoting the event. So if you’re planning to generate $10,000 in revenue, plan to invest half of that in marketing.

For me, this is just a starting ...

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5 Ways to Gather More (and Better) Testimonials

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Testimonials from past seminar attendees are a powerful form of social proof. They reassure wary prospects that your event will live up to its promises – and that attending is well worth the time, money and effort.

Unfortunately, asking seminar attendees to provide testimonials often results in generic comments like “The seminar was good. I learned a lot.”

What’s a testimonial-hungry seminar promoter to do? Here are 5 ideas:

  • Provide guidance about what to include.

When distributing your seminar satisfaction survey, ...

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Picking Bonuses to Increase Your Seminar’s Value and Justify Higher Prices

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A top question that new seminar promoters often have is “How much should I charge for my seminar?” The real question, of course, is “Will prospective seminar attendees pay the registration fee I want to charge?”

When it comes to seminar promotion, the price is relative. It’s not a question of a half-day seminar should priced at a certain amount, while a two-day event should be priced at different, definite price.

It depends on what you are delivering and how you position ...

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Enlisting Past Attendees to Promote Your Event

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When promoting a seminar, most promoters focus their attention on the challenge of trying to attract new attendees. In the process, they often dismiss the idea of marketing to past attendees, thinking that individuals who have attended a seminar once are not likely to attend again.

Not only is this false – some people will attend a seminar again to gain a new level of understanding and mastery – past attendees can be a valuable ambassadors for your seminar.  Not only ...

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Overcoming Fear of Failure When Marketing Seminars

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Stop for a minute and think about promoting your own seminars and workshops. What emotions bubble up for you?

If you’re like most promoters, you feel enthusiastic, optimistic, and confident about what your event offers. But underneath the positive feelings are whispers of anxiety, apprehension and doubt. Although you’re primarily excited, you’re worried that you’ll fail at the task of filling your event seats. What will happen if you fail? How much money will you lose? And what will people think?

You ...

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7 Ways to Follow-Up with Webinar and Teleseminar Leads

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Professionals who are new to hosting their own webinars and teleseminars are often shocked to discover how relatively few people show up for the events. Turnout is considered excellent if you can get 50% of registrants on the live event, with most event leaders seeing attendance rates of 30 to 40 percent.

While you can and should look at your post-registration marketing sequence to identify opportunities for keeping registrants engaged and excited about your upcoming event, accept that there always will ...

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