How Checklists Improve Your Seminar Planning and Promotion

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You know what it takes to promote your seminars. But if the myriad to-do items exist only in your head, you may be limiting your success.

Promoting an event requires a lot of work, especially when you consider all of the steps that go into accomplishing a milestone. For example, “hold a preview teleseminar” may be one of your to-do items, but many steps are required to accomplish that goal. You need to write marketing copy, talk to your web designer ...

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20 Ways to Boost Email Marketing Effectiveness

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By Dr. Ralph Elliott, guest blogger

Most providers average about a 20% open rate on their emails. How can you increase your open rates — and make your email marketing program more effective?

1. Let the ‘subject’ line be the key benefit of attending your event. The title of your program should be the key benefit of attending, so you may just use your program title.

2. Put the name of your organization along with your name in the ‘from line.’
...

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7 Ways to Justify Charging Top Dollar

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In most cases, it is safest to set tuition for your seminars and workshops at about the same price as your competitors charge.

However, you can successfully charger a higher registration fee … if you can convince prospects that what you are delivering is worth the extra investment.

Some ways you can do this include:

1. Use case studies to demonstrate the type of results attendees can expect to produce after attending. Case studies should describe the situation your prospects were ...

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Getting Repeat Seminar Sales from Organizations

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Having companies, associations and other organizations as clients is good — and bad — for your business.

On the downside, if organizations cut their travel or training budgets, your registration levels will be impacted.

On the other hand, organizations represent a potentially long-lasting revenue stream. An individual usually will attend your seminar one time, but an organization can send multiple employees to you for training. As those employees leave or change jobs within the company, new hires are brought in to replace ...

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Discontinuing Your Seminar

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As a seminar leader and promoter, you’re used to spending most of your time focused on filling seats for your next event. However, occasionally, you may find yourself wondering whether it’s time to discontinue an event – or get out of the business altogether.

 

Here are 5 common reasons you may want to walk away from your seminars … and questions to consider before pulling the plug.

REASON #1: Response rates are dropping. In light of shifts in ...

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Murphy’s Law and Seminar Promotion

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Murphy’s Law says that anything that can go wrong will go wrong. My corollary is that when you’re marketing a seminar, the chances of something going wrong increase exponentially with the size of your event and how much you have ...

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Change Your Response to Change Your Seminar Marketing Results

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In his best-selling book The Success Principles, Jack Canfield shares that it is essential to 100 percent responsibility for everything you experience in ...

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