3 Lumpy Mail Secrets for More Seminar Registrations

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Developing a compelling marketing campaign is useless if your message doesn’t get read. When using direct mail, a medium that many avoid because of the time and money needed for successful execution, it’s even more important to get your message opened and read. That’s where what some experts call “lumpy mail” comes in.

Lumpy mail is mail that either has a literal lump in it (think ...

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Using Testimonials to Promote Seminars

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Testimonials are an invaluable component of any seminar promotion. They help reassure prospects who are considering attending your event that yes, in fact, other people have also found your offer to be compelling enough to commit their time and money in your event.

You can get the greatest mileage from your past attendees’ comments by following these tips:

  • Incorporate specifics whenever possible. Steer clear of testimonials that are general, such as “This seminar was the best!” Instead, you ...
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Tips for Creating Effective Seminar Registration Forms

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If you keep a swipe file of seminar promotional materials, you’ll soon see that registration forms typically don’t get the respect they deserve.  They’ll usually crammed into a fraction of a page at the back of a brochure. Online, they often coldly ask for the registration’s name, address and credit card information, nothing else.

In fact, the response form is a critical piece of your promotional package – so important that many top copywriters will start writing ...

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5 Angles to Use in Your Seminar Promotions

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Successful seminar marketing requires contacting your list multiple times about your event. The question is … what should you say?

Some event promoters simply send the same message time after time. They figure that if only a small percentage of a list opens any single message, there’s a good chance that the message wasn’t seen by most of the list the first time it was sent.

A better approach is to change the angle you use in your message. Here are some ...

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How to Handle

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Prospects often dismiss upcoming events with “I already know that” or “I don’t need to know that” … when the truth is that they desperately need the training and simply haven’t realized it yet. Seeking input from prospective seminar attendees can provide valuable insight into how they view their challenges, as well as their need – or lack thereof – for your training.

When you ...

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5 Tips to Strengthen Your Close

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One of the most common mistakes seminars promoters make when creating their marketing materials is ending their sales copy on a whimper. Like the salesperson who delivers a presentation and then doesn’t ask for the sale, these promotional materials present details about the course, add a note about the cost and a registration button at the end … and that’s it. If readers don’t like the price, they toss your promotions aside and you don’t hear from them again.

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7 Ways to Make Your Seminars Stand Out

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Competition for your prospects’ attention is fierce. Not only are other providers offering events similar to yours, potential attendees also are being tempted by webinars, teleseminars, books, audio programs and other forms of information. To win attention – and registrations – you need to make your event stand out from the crowd.

Here are 7 ways you can make your event shine:

1. Highlight ...

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3 Ways to Identify the Problems Your Seminar Solves

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An often-shared piece of marketing advice is that prospects seek pleasure instead of or to avoid pain. Applied to seminar promotion, this means that prospects will be attracted by the benefits your event offers, more so if you can show them how attending your training will help to them move away from the pain of their problems.

In most cases, it is easy to figure out what problem your seminar solves. For example, teaching someone the proper way to ...

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Employing Scarcity to Fill Events

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Want to prod more people into registering for your seminars and virtual events? One of the best strategies you can use is the principle of scarcity.

Scarcity suggests that things become more valuable and desirable when they are less available. We don’t want to miss out on having something, so the more scarce the resource is, the more we want it.

To employ scarcity when promoting events:

  • Limit the quantity.
  • Impose a deadline.
  • For best results, do both.

The nice ...

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Finding the Words for Effective Event Copywriting

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Copywriting is known as “salesmanship in print.” The words you use to promote your seminars and other events serve as your 24/7 sales person, whether they’re used to craft a web page, email, blog post, press release, or even a video script.

The better you’re able to match the words you use to the conversation already going on in your prospects’ minds, the more it resonates with them. Your seminar prospects will feel like you really understand them and what challenges ...

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