5 Questions to Wrap Up Your Year

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As our calendar year hurtles to a close, attention naturally turns toward our hopes, dreams, goals and plans for the new year.

But just as you need to periodically stop, rest and regroup when climbing a mountain, it’s beneficial to regularly slow down and appreciate your progress when ascending the peaks of success. December is the perfect time to do this.

Here are five questions to consider as you catch your breath and take stock of how far you’ve come:

#1 What progress ...

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Leveraging Summer for Better Seminar Marketing

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When summer arrives, you may be tempted to slow down on your seminar marketing efforts. After all, it’s not unusual for response rates to drop a bit in summer as prospects take vacations or, in later summer, get busy preparing their kids to go back to school. And let’s face it, it’s nice to take a breather.

But taking your foot off the accelerator doesn’t mean your marketing efforts should come to a screeching halt. There’s plenty to do during the ...

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How Checklists Improve Your Seminar Planning and Promotion

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You know what it takes to promote your seminars. But if the myriad to-do items exist only in your head, you may be limiting your success.

Promoting an event requires a lot of work, especially when you consider all of the steps that go into accomplishing a milestone. For example, “hold a preview teleseminar” may be one of your to-do items, but many steps are required to accomplish that goal. You need to write marketing copy, talk to your web designer ...

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Weaving Logic Throughout Your Seminar Marketing Funnel

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Effectively marketing a seminar usually involves the use of several promotional tools. To generate the best return on your marketing investment, it’s important to ensure that the pieces work together logically. If you are lucky enough to hook a prospective seminar attendee’s attention, you want to do everything possible to ensure that you don’t confuse and lose them.

For example, I was online the other night, researching which of my client’s competitors are running ads on Google AdWords. The more ads ...

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How Holidays Help – and Hurt – Seminar Promotion

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When registration numbers are lower than anticipated, it’s time to start investigating possible causes. A common – yet often overlooked – cause is holidays.

According to the Merriam-Webster online dictionary, a holiday is “a day marked by a general suspension of work in commemoration of an event.” Avoid these holidays, and you should be good to go, right?

It’s actually a little more complicated. Plus, used properly, holidays can actually boost your marketing results. Here are 3 tips to leverage holidays to ...

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6 Rules to Remember When Advertising Your Seminars

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When promoting a local seminar, newspapers seem like a logical choice for reaching your target audience. After all, newspaper readers are local. They are interested enough in learning new information that they’re willing to pay for and read a paper, so it seems logical that they might be interested in learning by attending your seminar, right?

Unfortunately, many new seminar promoters quickly learn that promoting seminars via newspaper advertising isn’t as easy as running an ad and filling the room.

For starters, ...

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Competitor … or Coopetition?

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A key way to fill seminars is to use affiliate marketing. This technique is especially valuable if you are new to the seminar business and do not have a large opt-in mailing list.

Here’s how it works: You find professionals and companies who already have relationships with your ideal prospects. They agree to promote your seminar to their subscribers in exchange for a commission on every seminar registration generated from their efforts.

Your competitors make ideal affiliates for your seminars, because they ...

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