5 Ways to Encourage Early Seminar Registrations

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One of the most excruciating things about promoting your own seminars or workshops is wondering whether you’ll hit your registration goals. For most events, the number of registrations increases the closer to an event you get. The increases can be dramatic. When promoting virtual events, for example, it’s not uncommon to double your registrations in the last 24-48 hours before the event starts.

But when you’re promoting a live event – complete with high event costs and ...

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5 Tips for Promoting Seminars to Past Participants

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When promoting seminars and other events, your best prospects are attendees from past events. With events, as with other products and services, it’s easier and cheaper to make repeat sales to existing customers than it is to find new customers.

Here are 5 ways you can encourage past participants to sign up for your newest seminars:

  • Offer a seminar series. The closer the connection between the event that participants attended in the past and the event you want them to attend now, ...
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5 Key Areas to Invest Your Time When Marketing Your Own Seminar

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A common complaint among seminar leaders is “I don’t have enough time to do everything!” It’s no wonder. For many, seminars are an add-on to an already successful business. Yet, seminars can easily grow to being their own business – especially once you start offering multiple events, as well as teleseminars and webinars.

To preserve your sanity – and get the job done – it’s essential to prioritize your time and attention. Here are 5 key marketing tasks that deserve focus.

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7 Pieces of Data to Track for Better Event Marketing and Planning

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When you’re responsible for all aspects of your seminar business – from booking a meeting room, handling logistics and arranging travel to developing content, marketing the event and taking registrations – some details are bound to fall through the cracks. If you’re brand-new to the industry, it’s easy to miss key tasks simply because you don’t know what you don’t know.

Tracking data is often one of these important, but easily overlooked, responsibilities.

Data about your events ...

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5 Ways to Get Seminar Participants on the Same Page

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One of the challenges you face when leading a seminar is that everyone in the room has a different level of experience with the information you are teaching. For some instructors and seminars, this does not matter. But for other programs, the disparity in education and experience can be distracting and even a hindrance. Audience participation is good, but when participation consists of entry-level questions that are far below the experience of the majority of the room, the ...

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Recognize Your Most Valuable Customers

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Customers who have attended one or more of your past seminars are extremely valuable to your business. Most seminar promoters recognize that marketing to this audience is much easier than marketing to prospects; because they’ve already experienced one of your events, persuading them to sign up for another is generally easier.

However, they can also serve another purpose that’s often overlooked: that of evangelist and ...

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Testing the Seminar Waters

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Marketing and producing your own seminars can be time-consuming, costly and risky. Wouldn’t it be nice to have a crystal ball to predict whether prospects are interested in your seminar before you start marketing and producing your own seminar? Use these tips to gauge prospects’ interest in your event:

  • Surveying your list. Ask your subscribers if they would be interested in attending such an event, how much they would pay, and what days of the week or ...
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7 Ways to Use Chambers of Commerce to Promote Your Seminars

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Chambers of commerce are ideal resources to help you promote seminars locally, particularly when marketing an event targeted to small-business owners.

These membership organizations serve as a voice for local businesses. Business owners are typically required to pay membership dues to belong to the organization – a decision that serves to qualify your prospects as active and interested in business issues.

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Follow Your Bliss for the Ultimate Seminar Success

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When trying to identify a winning topic, most marketers and product-development experts will tell you to find a hungry crowd, discover what that crowd wants … and then deliver it. Following this school of thought, you could pick any audience, find out what those folks want, then deliver a seminar, teleseminar or webinar to provide the information they are seeking.

But this approach ...

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Increase Seminar Registrations with Deadlines

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Experienced seminar promoters know that the number of registrations that come in each day generally increases as the seminar draws closer. While you might receive only one registration per day four weeks before your seminar, you could see 20 registrations per day the last week before your event.

The reason for this trend, by and large, is prospects’ procrastination. Like you, your prospective seminar attendees are busy. They might be interested in attending your event, but if there is no compelling reason to sign up in the moment, they will put your ...

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