One of the most excruciating things about promoting your own seminars or workshops is wondering whether you’ll hit your registration goals. For most events, the number of registrations increases the closer to an event you get. The increases can be dramatic. When promoting virtual events, for example, it’s not uncommon to double your registrations in the last 24-48 hours before the event starts.
But when you’re promoting a live event – complete with high event costs and ...Continue Reading →