Discover the Faster, Easier, Less Frustrating Way to Write Your Event Promotions
“How to Write Effective Seminar Marketing Materials” Delivers Step-by-Step Instructions and Copywriting Templates to Write Promotional Copy for Your Seminars, Workshops, Teleseminars and Webinars
Want to fill your seminars, workshops, teleseminars and webinars? Unless you have the manpower to handle thousands of one-on-one sales calls, you need marketing copy to do the work. Your copy – the words you use to connect with your audience and explain the value of your event – serves as your around-the-clock sales force.
Unfortunately, most event promoters find that copywriting is a painful, frustrating process. They have a hard time finding the words needed to accurately explain what their event will teach … and an even harder time convincing prospects it’s worth their time and money to attend
How to Write Effective Seminar Marketing Materials is a handy copywriting manual that takes you through a step-by-step process to gather the raw material about your event, write the major sections of sales copy every promotion needs … and then weave the chunks together into solid promotions that convey the essence of your offer. The manual includes a section on copywriting basics – ideal if you haven’t cracked the code on what distinguishes good copy from bad.
What You’ll Learn:
- All the ways that copy can be used to fill seats (if you think it’s limited to sales letters and text-heavy promotions, it’s time to update your thinking)
- Techniques for crawling inside the heads of your ideal prospects – essential if you want to position your event as a necessity rather than a luxury investment
- The basic principles of copywriting that turn your words into powerful sales tools
- Thinking writing is torture? Discover a process to eliminate the pain and frustration of writing marketing copy (as a bonus, your writing will improve dramatically)
- The essential sections of copy that should appear in nearly every section of copy … and which ones to use when you have extra time and space
- The four ways you can describe what attendees will learn at your event – and which to avoid whenever possible
- Surprising ways to describe who should attend that will help prospects understand their need for your event
- The 3-part formula for writing attention-grabbing headlines
- How to help attendees picture the ways they’ll benefit from your event
- The two types of benefits your promotions should include (hint: most promoters focus on only 1 type)
- Proven ways to boost the perceived value of your even
- How to present your registration fee so that it seems like an sound investment, not a costly expense
- What to say – and not to say – in your bio
- The best places to use your testimonials … and how to identify which testimonial to use where
- The 5-part formula that turns your registration form into a sales tool
- And much more!
Speakers, trainers, consultants, coaches, authors, experts and seminar promoters who are interested in or are new to promoting their own live and virtual events.
Applicable for promoting:
Seminars, workshops, bootcamps, teleseminars and webinars
“I know a good thing when I see it…”
“Having worked in the past with the late, great Howard Shenson and Dottie Walters, I think I know a good thing when I see it and in your advice I consistently see the best available.”
Professor Tom Lambert FRSA, SoA
Chairman and Founder ICfCE
Chairman Global Economic Development Alliance
Global Chairman – DSA (Singapore)
Advisory Board – Global Business Partnership Alliance
Advisory Board; EBBS International Business School
Professor, Management – Rushmore University
What You Get:
- 268-page marketing manual walking you the very same process I use to create marketing copy for clients like Jack Canfield and T. Harv Eker
- Easy-to-Use Copywriting Templates. Use these templates to see how to weave sections of copy together for cohesive, powerful promotions. You’ll get templates for sales letters, fliers, postcards, headlines, registration forms, emails, press releases, and social media posts. Ideal for seminars, workshops, and free preview seminars, as well as teleseminars and webinars
- Dozens of marketing samples from actual campaigns.
- Copywriting Checklists. When you’re writing copy (especially while taking care of the myriad other details that go with promoting an event), it’s easy to overlook basic details. This set of checklists will help ensure that you’ve included all the important elements in your seminar promotions and remind you of the step-by-step process to follow.
Get 2 Bonus Gifts to Increase Your Event Marketing Results
Bonus #1 – Free Copywriting Critique
Study the lessons in the manual … apply them to your next round of promotional materials … and then send your marketing pieces to me for critique. I’ll pick through them with a fine-tooth comb … and then provide a report outlining ways to tuning up your copy. (A $400 Value)
Bonus #2 – The Post-Registration Marketing Kit: Ready-to-Use Templates to Effortlessly Reduce Last-Minute Cancellations and No-Shows
Most seminar promoters think that their marketing job is done once someone has signed up for the event. But that’s like running in a marathon and walking the last 100 yards. If you want to maximize the number of people who show up for your event, you have to keep marketing after the sale. This marketing kit makes the job easy. Use these fill-in-the-blank templates to continue communicating with your registrants … keeping them excited about their decision to invest in your event. (A $97 Value)