Discover How to Fill More Seminar Seats … Without Spending a Fortune on Promotions

How to Market Seminars and Workshops Delivers Step-by-Step Instructions for Building Effective Marketing Plans to Fill Your Seminars, Workshops, Teleseminars and Webinars

Promoting seminars can be an expensive, difficult process – unless you know the secrets of effectively marketing seminars. That’s exactly what you’ll discover in How to Market Seminars and Workshops.

This one-of-a-kind marketing guide spells out an A-to-Z process of designing an effective and affordable plan for promoting your:

Seminars Workshops Conferences Teleseminars Webinars

If you want to increase attendance at your events and minimize your chances of marketing failure, How to Successfully Market Seminars and Workshops is for you.

What You’ll Learn:


  • 13 key reasons people attend seminars (hint: most of these are unique to seminars – you simply can’t get them at a virtual training) (page 12)
  • 3 critical pieces of information to track so you can pinpoint the effectiveness of each marketing tool … and develop the historical data you need to predict the success of future events (page 165)
  • How to leverage bundling strategies to increase registrations … and revenue (page 57)
  • Methods to identify the right topic for your first seminar if you’re undecided (page 44)
  • 5 key areas to research before you start marketing your seminar to help ensure that your promotions get in front of qualified prospects (page 15)
  • Tips for guaranteeing that your seminar delivers exactly what your prospects want … and your copy describes these benefits perfectly (page 24)
  • 5 top sources to use when getting to know your prospects’ desires, needs and motivations … especially when you’re targeting a brand-new audience (page 26)
  • 7 places to dig up information about your competitors … so you can use these juicy insights to position your seminar as the clear (and better!) alternative (page 30)
  • Special considerations to keep in mind if you’re planning your first event so that you can minimize your risk and boost your chances of success (page 13)
  • 10 critical pieces of marketing information to gather about every seminar you’ve held to help you fine-tune your marketing system for future events (page 32)
  • 6 powerful reasons to begin building a seminar marketing system … even if you’re the only person promoting your events (page 141)
  • An easy way to understand the difference between features and benefits … and how to describe them to your audience (page 38)
  • How a Unique Selling Proposition can help to attract prospects … and 2 easy formulas for developing your seminar’s USP (page 40)
  • A 4-step process to zero in on the prospects you’ll market to when first launching your seminar business (page 16)
  • The truth about seminar response rates and when registrations will arrive (hint: some promoters call this the “Heart Attack Registration Curve”) (page 158)
  • The 3 most important factors to consider when setting your registration fee to maximize your revenue and attract the right prospects (page 50)
  • 4 critical strategies if you want to thrive in today’s tough seminar industry … where prospects have less time and money to invest in training, yet more choices than ever before. (page 8)
  • 6 types of discounts to offer … and when to use them (each discount is appropriate for a different type of prospects, and if you’re not careful, discounting can backfire) (page 56)
  • 7 types of information to gather when building a profile of your ideal attendee … so you can ensure that you’re investing your marketing dollars where they matter the most (page 20)
  • Tips for finding and renting mailing lists … and what type of offer to make so you maximize your return on investment (page 124)
  • Industry best practices about when to hold your seminars … and 4 strategies you can use to optimize the timing of your events (page 63)
  • 7 proven ways to test your prospects’ interest in your seminar … before you book a meeting room and launch a full-scale marketing campaign (page 46)
  • How to pick the right style of web page or web site to use when promoting a seminar (page 71)
  • Why client interviews are one of the best ways to develop vivid and powerful event copy … and the top 6 questions I ask during these interviews to uncover the exact language to use when describing the seminar (page 27)
  • The top 3 reasons you want to be picky about who receives your seminar promotions and why marketing to the general public doesn’t produce the best results (page 19)
  • 3 schedules to use when leveraging emails to reach prospects (yes, despite what some experts are predicting, email is still a viable and profitable event marketing tool) (page 87)
  • 3 proven ways to incorporate video into your marketing mix … and the easiest place to start if you’re a video newbie (page 89)
  • Where social media fits into the event marketing mix … and 4 ways to leverage your networks (page 91)
  • The 3 most important variables to focus on when trying to boost response rates (page 157)
  • 3 types of blogs to incorporate when marketing a seminar … and the best one to use if you want to engage prospects at maximum levels (page 93)
  • 3 strategies for getting professionals and companies that already have relationships with your target audience to help fill your event seats (page 102)
  • Why response rates alone aren’t enough to determine the best tools to use when promoting your seminars (page 106)
  • When to offer a satisfaction guarantee … and the 8 most popular guarantees to choose from (page 60)
  • 28 ways you can promote your seminar … even if you don’t have an email list of your own (page 34)
  • 2 ways to incorporate telemarketing into your seminar promotions even if you hate cold calling (follow these ideas … and prospects will welcome your calls) (page 115)
  • 10 suggestions for picking the right destination city for your seminars (pick the wrong place and not only will you hurt registrations … your expenses will go through the roof) (page 66)
  • The must-have elements you need to effectively track the success of your seminar promotions (page 162)
  • 33 popular marketing tools to leverage when promoting your seminars … and why a multi-channel approach is the hands-down safest bet (page 73)
  • 5 ways to slice and dice your database to ensure that you’re spending the most time and money marketing your seminars to the very best prospects (page 123)
  • An important warning to keep in mind if you want to promote multiple sessions of the same seminar (giving prospects a choice should boost your registration numbers … but if you forget about this common trend, you’ll end up disappointed) (page 69)
  • How to determine whether you should promote only your seminar … or if you should make additional offers in a case prospects aren’t ready to sign up for your event yet (page 133)
  • The 4 most common things that are included in seminar tuition … and 19 bonuses to add so you can increase the perceived value of your event (page 52)
  • Why a written cancellation policy is a “must have” in today’s seminar industry … and the type of parameters to put in place to protect you while being fair to your attendees (page 62)
  • The 3 types of audiences to consider when building your marketing calendar … and which group to spend the most time with (page 119)
  • The 16 most common resources that seminar promoters need … and my favorite providers (page 143)
  • 4 places to put an opt-in box on your event web page … and how this simple action will help you convert more web visitors to legitimate seminar prospects (page 78)
  • 14 major costs to consider when building your seminar marketing budget … and ballpark figures you can use for your first budget (page 146)
  • The right way to calculate the point at which your event should be a “go” financially (calculate this incorrectly and you may be tempted to cancel events unnecessarily) (page 154)
  • 4 factors to consider when deciding when to start promoting your event … and industry standards for the various types of events (page 133)
  • The most popular type of direct mail to use when promoting seminars … but why you can’t rely on it to fill event seats (page 109)
  • 14 low-cost or free ways to promote your seminars if you’re working with a shoestring budget (page 159)
  • 6 questions to ask when comparing yourself with other seminar leaders … so you can stand out in a crowded marketplace without bashing the competition (page 37)
  • 5 types of ads you can use to promote seminars … and 5 strategies for slashing your advertising bill (page 112)
  • 4 ways to organize your marketing calendar … and what to include to ensure that you stay on track (page 136)
  • 12 elements to test when trying to improve seminar response rates and profitability (page 169)

“Where were you forty years ago when I first started getting involved with seminars, workshops, bootcamps and all the other forms of group communications? You would have saved me the cost and worry of a whole load of hard lessons. In my opinion, “How to Successfully Market Seminars and Workshops” should be made COMPULSORY READING for EVERYONE who is even just thinking of putting on a seminar or a workshop. … Your Guide shows how to get it right and succeed and make money EVERY TIME. You set the whole process out so simply, and in such detail, that it is easy for anyone to follow and get it right first time – and your checklists are superb!

“How to Successfully Market Seminars and Workshops should be in the hands of every independent service professional, small business owner and entrepreneur who wants to build their business using this powerful method. (Actually, a lot of the big companies could learn a few things too.)”

~ John Williamson – The Wealth Coach ™

Simplify Your Planning with These Worksheets, Checklists and Templates

You’ll also get a 60-page Seminar Promotion Action Guide that contains the worksheets, templates and checklists you need to simplify your event planning and promotion.


  • Your audience
  • What your prospects are looking for
  • Your competitors
  • The mix of media you’ll use to promote your seminar
  • The mailing lists you want to use
  • When you’ll employ each marketing tool
  • Your deadlines for getting your marketing pieces done on time

These worksheets will help you:

  • Keep track of where each promotional piece is in the production process
  • Plan a workable marketing budget
  • Track your overall event expenses
  • Calculate the value of each mailing list you use
  • Ensure that you’ve incorporated all critical elements into your various marketing pieces

When you order today, you’ll receive a printed version of the guide to capture your notes and ideas as you work through this home-study program.

And for your convenience, you’ll also get the action guide as a downloadable PDF file. That way, you can print these handy documents out every time you need to plan another event in the future.

Order now!

“Jenny, you are awesome. Your seminar book has paid for itself many times over. We used your template for email seminar marketing and have had over 60 bookings out of 1 email to a list of 400 and now we are having to book people into future seminars as this seminar is at capacity. (In fact we were only expecting 30 bookings) We expect to net over $100,000 at of this seminar in the speaking, training and consulting that comes out of it. Talk about a great ROI! You are the bomb!”

~ John Anderson, Marketing Manager, Vocal Intelligence, Melbourne, Australia

Recommended for:

Speakers, trainers, consultants, coaches, authors, experts and seminar promoters who are interested in or are new to promoting their own live and virtual events.

Applicable for promoting:

Seminars, workshops, bootcamps, teleseminars and webinars

“I know a good thing when I see it…”

“Having worked in the past with the late, great Howard Shenson and Dottie Walters, I think I know a good thing when I see it and in your advice I consistently see the best available.”

Professor Tom Lambert FRSA, SoA
Chairman and Founder ICfCE
Chairman Global Economic Development Alliance
Global Chairman – DSA (Singapore)
Advisory Board – Global Business Partnership Alliance
Advisory Board; EBBS International Business School
Professor, Management – Rushmore University

What You Get:

  • 175-page marketing manual walking you the very same process I use to create marketing plans for my clients
  • 60-page action guide with templates, worksheets and checklists to simplify your event planning and promotion

Get 2 Bonus Gifts to Increase Your Event Marketing Results

Bonus #1 – Introduction to Seminar Marketing for New Promotors

Marketing your own seminars and workshops can involve a lot of risk – and has probably raised many questions. During this practical audio program, you’ll receive answers to many of the top questions faced by new seminar promoters … as well as proven seminar market tips to help you avoid the costliest mistakes (A $47 Value)

Bonus #2 The Post-Registration Marketing Kit: Ready-to-Use Templates to Effortlessly Reduce Last-Minute Cancellations and No-Shows

Most seminar promoters think that their marketing job is done once someone has signed up for the event. But that’s like running in a marathon and walking the last 100 yards. If you want to maximize the number of people who show up for your event, you have to keep marketing after the sale. This marketing kit makes the job easy. Use these fill-in-the-blank templates to continue communicating with your registrants … keeping them excited about their decision to invest in your event. (A $47 Value)

Your Investment: US $297


60-Day Total Satisfaction Guarantee

If you’re not satisfied with your investment, return the undamaged product anytime within the next 60 days for a full refund of your investment.