cd_case_sml (1)Introduction to Seminar Marketing for
New Seminar Promoters

Marketing your own seminars and workshops can involve a lot of risk – and has probably raised many questions. During this practical audio program, you’ll receive answers to many of the top questions faced by new seminar promoters … as well as proven seminar market tips to help you avoid the costliest mistakes.

Recommended for:

Speakers, trainers, consultants, coaches, authors, experts and seminar promoters who are interested in or are new to promoting their own live and virtual events.

Applicable for promoting:

Seminars, workshops, bootcamps, teleseminars and webinars for which you are charging a fee.

“I know a good thing when I see it…”

“Having worked in the past with the late, great Howard Shenson and Dottie Walters, I think I know a good thing when I see it and in your advice I consistently see the best available.”

Professor Tom Lambert FRSA, SoA
Chairman and Founder ICfCE
Chairman Global Economic Development Alliance
Global Chairman – DSA (Singapore)
Advisory Board – Global Business Partnership Alliance
Advisory Board; EBBS International Business School
Professor, Management – Rushmore University

What You’ll Learn:

  • The 3 types of seminars you might want to deliver
  • The response rate you can reasonably expect when promoting a seminar
  • What prospects really evaluate when considering whether or not to attend a seminar
  • 5 key factors that affect response rates when promoting seminars
  • 7 easy ways to boost your seminar marketing results
  • The two best types of mailing lists to use when promoting your own seminars
  • How to begin building your own mailing list … and the two ways you must communicate with your list to maximize results
  • How to promote seminars if you have a small – or nonexistent – mailing list
  • What two-step marketing is and how it boosts the return on your seminar marketing investment
  • How to best use advertisements and postcards to grow your seminar business
  • Why you should ask your competitors to promote your seminars, workshops and other events – and why they should say yes!
  • What you can do to increase the seminar registrations produced by your promotional partners
  • 3 ways to calculate the right price for your seminar
  • The pricing mistake that most new seminar promoters make … and the tiny change that can shatter your sales records
  • The 2 primary ways that products can help you fill seminar seats and boost seminar revenue
  • When to start promoting your event … and the 4 biggest factors that influence your marketing schedule
  • A list of the basic marketing tools and personnel you’ll need to launch your seminar promotions

What You Get:

  • 70-minute recording (mp3)
  • Bonus #1 – Recommended resource list for new seminar promoters
    (A $97 Value)
  • Bonus #2 – Certificate for a free 15-minute consultation with Jenny Hamby
    (A $75 Value)

Your Investment: US $47


45-Day Total Satisfaction Guarantee

If you’re not satisfied with your investment, simply let us know. You’ll receive a $47 credit to use toward any product, training program or service in the next 12 months. (Sorry, refunds are not available for downloadable products.)